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Ad conformity!

posted by Pauline Luppert on Fri, Jun 19, 2009
in Our shows

You probably wouldn't guess it from looking at the final version here but this ad for the return of Carrie Fisher's Wishful Drinking went through several very different stages.

I began ambitiously with the concept. There was a version that featured various Carrie Fisher clips floating through the scene in little animated bubbles. (I gave up on that when I admitted to myself that I didn't have the time to execute it really well.)

There was a version that started with a parody of the opening sequence of the original Star Wars movie. (I gave up on that when I admitted to myself that I couldn't make it really funny without treading some delicate licensing/copyright issues.)

There was a version without my voice-over track. (I gave up on that when admitted to myself that my aesthetic aversion to voice-over tracks does not trump my boss's ad research that says: "you gotta tell viewers what to do -- `reserve your tickets today!'")

Oh, and there was a version with an animated martini glass. I had to cut that when I learned that certain cable networks regarded the martini glass as glorifying alcohol consumption... and then I got to put the glass back in for the broadcast networks.

Enjoy.