By Marcelo Gutierrez
Member, Berkeley Rep Teen Council
Last weekend I attended the 2011 TCG national conference, this time held in downtown L.A. Let me tell you something, be excited for the future of art and technology! The relationship between art and technology was a major theme throughout the three-day long conference, and my eyes were opened to a whole new world of possibilities.
On Thursday, I attended the breakout session called "Earning your Social Media MFA: 90 Months in 90 Minutes" presented by Devon Smith. The presentation was absolutely amazing, and I was introduced to a world of social media that can honorably present art and bring it into the future. She spoke about Facebook, Foursquare, Twitter, Kickstarter, YouTube, Groupon, and many other social media sites that I had never heard of. She went into detail about each one of these sites and shared the many wonders and opportunities that come with these tools, for example, the many resources Facebook has created for nonprofits at Facebook.com/nonprofits and all the apps available for smartphones, like Google Goggles, which allows you to use your phone camera to instantly access a Wikipedia page on what you're seeing, and an app that suggests who you should meet and talk to at social gatherings based on work and personal interests.
Many people complain that technology is taking away creativity and credibility from art. Devon emphasized that social media is a tool ready for our use, a tool that can enhance, spread, and promote your theatre, art, music, books, fashion designs all over the world like never before. Artists can use these tools to bring their work to an entirely new level. In the new global landscape of the internet and social media, artists no longer need a publicist, they are their own publicist. Programs like Twitter, Facebook, and blogs allow you to connect to a global audience instantly in a more direct and personal manner. The painter, George Condo, who recently designed new album art for Kanye West's My Beautiful Dark Twisted Fantasy, had an exhibition at the MoMa in New York earlier this year. To promote it, massive posters were put up all over New York with one of his images and the name of his exhibit. But what was really innovative about these posters was that it included a QR code. When people with smartphones took a picture of the code, it took them to a live Twitter feed relating to his exhibition.
Everything today is on a global scale! The technology today is absolutely beautiful and groundbreaking. Use it! It's free! No matter where you live, what skin color you have, how rich/poor you are, you can have and take part in any of these global networking sites and share your voice as a global citizen.
Marcelo did you visit Miami this summer ? We were waiting for you here at the PlayGround Theatre , we meet in the 2011 TCG conference,
The problem is that I truly believe that technology lacks in creative and original directions. The way how to make technology and art go hand in hand is an issue, not a problem, that needs discussing.
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