Last week, the Berkeley City Council authorized the formation of the Downtown Berkeley Property-Based Business Improvement District, which will begin operation in January 2012 with a $1.2 million annual budget and will be managed by the Downtown Berkeley Association (DBA). One of the many projects planned include the renovation of BART Plaza.
Our managing director, Susan Medak, is the board chair of the DBA. She says, "Downtown Berkeley has such great fundamentals, with a world class university, stellar arts district, and great transit, dining, recreation, and shopping. The PBID will create a consistent quality of life experience and economic development initiatives that will attract new investment and visitors to Downtown Berkeley."
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