You probably wouldn't guess it from looking at the final version here but this ad for the return of Carrie Fisher's Wishful Drinking went through several very different stages.
I began ambitiously with the concept. There was a version that featured various Carrie Fisher clips floating through the scene in little animated bubbles. (I gave up on that when I admitted to myself that I didn't have the time to execute it really well.)
There was a version that started with a parody of the opening sequence of the original Star Wars movie. (I gave up on that when I admitted to myself that I couldn't make it really funny without treading some delicate licensing/copyright issues.)
There was a version without my voice-over track. (I gave up on that when admitted to myself that my aesthetic aversion to voice-over tracks does not trump my boss's ad research that says: "you gotta tell viewers what to do -- `reserve your tickets today!'")
Oh, and there was a version with an animated martini glass. I had to cut that when I learned that certain cable networks regarded the martini glass as glorifying alcohol consumption... and then I got to put the glass back in for the broadcast networks.
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